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The Camera Company | Madison, WI
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Why Shop at The Camera Company?

Celebrating 40 years in business, The Camera Company continues to be Madison, Wisconsin’s photographic and imaging expert with 3 locations for your convenience.

We understand you have choices where you can buy your gear. Big box and discount stores along with an undetermined number of web retailers all want your business. Our goal is to earn your business by providing a complete spectrum of services. We will assist you in choosing your next new camera, our instructors will teach you how to use it, and our lab will transform your favorite images into beautiful prints and gifts. We strive every day to earn your business and provide you with an unparalleled experience and exceptional value.

So, whether you're a beginner looking for your first camera or a pro in search of high-end gear, we have the selection to meet your needs. Our sales specialists are well qualified to help you choose the perfect camera and accessories for your unique photography style.  Our large selection allows you to have a hands on experience, the opportunity to “try before you buy”, and take your selection home today!

Owning a camera is just the beginning of your photography journey. Our commitment to you does not end after you leave the store. The Learning Center at The Camera Company offers educational classes for every skill level. Click here for our current class offerings.

We also believe the true enjoyment of photography comes from developing your images into prints that can be enjoyed for generations. Your pictures will never look better because our technicians color correct each image giving you the best photos possible. We can also turn your images into wonderful photo gifts! Click here for more photo options.

Our mission is to continue to exceed your expectations for quality, service, and value

Thank you Madison for choosing the Camera Company