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Celebrating 46 years in business, The Camera Company continues to be Madison, Wisconsin’s photographic and imaging expert with 2 locations for your convenience.

We understand you have choices where you can buy your gear. Big box and discount stores along with an undetermined number of web retailers all want your business. Our goal is to earn your business by providing a complete spectrum of services. We will assist you in choosing your next new camera, our instructors will teach you how to use it, and our lab will transform your favorite images into beautiful prints and gifts. We strive every day to earn your business and provide you with an unparalleled experience and exceptional value.