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The Camera Company | Madison, WI
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Not Getting The Whole Picture?
Not Getting The Whole Picture?

Have you had photos printed and been disappointed because someone or something was cropped out? The problem is that the aspect ratio of your image does not match the aspect ratio of your print size.

A typical DSLR or Mirrorless camera has a 3:2 aspect ratio.
A typical phone as a 4:3 aspect ratio.

You have three options if your image aspect ratio doesn't match your print aspect ratio.

  • Pick another photo size that will match the aspect ratio
  • Crop the image
  • Select "Shrink to Fit" when ordering on or website or on our kiosks This will center your uncropped image on the print with a white border on the sides or top.